Databases
WARC database (WARC Strategy, Media, Creative)
Audience
Students (PET)
Adult learners (CET)
Staff
External members (on campus only)
Subjects
Business
Design & Media
WARC is an online database providing access to advertising and marketing information.
Access the resource
Open to all NYP students, staff and library members.
Unlimited concurrent users allowed.
About this resource
WARC Strategy focuses on understanding and shaping the future of marketing strategy. WARC Creative tracks results from top regional and global award shows. WARC Media offers valuable insights and resources related to media strategies and effectiveness. It also provides case studies, best practices, research papers, and more.
Guides
Overview: Video | Brief Overview
WARC Media: Video | Brief Overview
WARC Creative: Video | Brief Overview
User guide: Get step-by-step instructions on getting started with this resource.
User agreement: Find out how you can use this resource, including any restrictions.