eJournals
Journal of Marketing
Audience
Students (PET)
Adult learners (CET)
Staff
External members (on campus only)
Subjects
Business
Real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.
Access the resource
Open to all NYP students, staff and library members.
Unlimited concurrent users allowed.
Guides
User guide: Get step-by-step instructions on getting started with this resource.
User agreement: Find out how you can use this resource, including any restrictions.