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Nanyang Polytechnic Library
eJournals

Journal of Marketing

Audience

Students (PET)

Adult learners (CET)

Staff

External members (on campus only)

Subjects

Business

Real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.

Access the resource

  • Open to all NYP students, staff and library members.

  • Unlimited concurrent users allowed.

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Guides

  • User guide: Get step-by-step instructions on getting started with this resource.

  • User agreement: Find out how you can use this resource, including any restrictions.

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